Turn Influencers into Revenue Machines: Yash Chavan's Proven Strategy | Founder of Saral
Description
Yash Chavan, founder and CEO of Saral, breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media.
This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores:
- The pyramid approach to influencer marketing and how it helps brands scale effectively
- Why seeding products to influencers is the best way to find top-performing creators
- The power of earned media and why brands are moving away from paid ads
- Why Instagram Stories are one of the most effective content types for influencers
- How to identify the ideal creator persona for your brand
- Why revenue should be seen as a side effect of strong influencer relationships
- How brands can use influencer feedback to improve products and marketing
If you’re looking to turn influencers into affiliates, ambassadors, and long-term partners, this episode is packed with insights!
Brands and products mentioned during this episode:
- Araku coffee
- Relentless by Tim Grover
- Ridge
- Hexclad
- Nooe
- Bacha Coffee
Timeline:
00:00
Introduction to Influencer Marketing and Saral
02:15
The Genesis of Saral: Simplifying Influencer Marketing
04:15
Understanding the Influencer Marketing Landscape
05:51
Successful Strategies in Influencer Marketing
09:11
The Pyramid Approach to Influencer Engagement
10:36
Selecting the Right Influencers for Your Brand
12:34
The Importance of Feedback from Influencers
15:50
Content Types and Their Effectiveness
18:15
Comparing Influencer Platforms: TikTok, Instagram, and YouTube
22:40
Maximizing Influencer Relationships
30:25
Understanding Influencer Motivations
37:29
Key Performance Indicators in Influencer Marketing
42:09
Building a Brand from Scratch with Influencers
45:21
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